Elements of a Strong Business Plan
The following guidelines will help you build a
successful business plan. You can do additional research
on the Internet, in business sections of libraries, from
industry associations and many other sources. There are
many good books that can guide you through the process
Please feel free to contact the Massachusetts Small Business
Development Center where experienced business counselors
will guide you through the process of writing your
business plan and assembling your financial information.
Statement of Purpose
Table of Contents
Section I. The Business
- Business Description: What type of business are
you starting/operating? What kind of products or
services do you provide?
- Location and Facilities: Where? What were your
considerations when picking it?
- The Market: What is your market area? Who are
your customers? How do you plan to reach
new/prospective customers? How do you intend to
create the sales volume and profits to repay a loan
- Competition: Who is your competition? What is
your competitive advantage?
- Management: How is your business organized?
Describe your management team. Who is responsible
for what? Describe the team's management and
supervisory capabilities, work experience, education
and specialized training.
- Personnel: List non-management employees and
Section II. Financial Information
- Loan / Investment Summary
- Cash Flow Projections
- Income Statements
- Balance Sheets
Section III. Supporting Documents
- Personal Financial Statement
- Personal Credit Report
- Resumes or Personal Data Sheets
- Letters of Reference
- Brochures and Testimonials
- Market Research Studies
- Capital Equipment List
- Tax Returns
- Licenses and Permits