Training Seminars & Events

The MSBDC Northeast Regional Office conducts free and low-cost training addressing a wide range of concerns for both start-up and existing businesses. Events are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required.

Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome! Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may fill your spot. Please review our cancellation and inclement weather policies.

Visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.

2017 Training Calendar
SEPTEMBER
27	Starting a Business: What You Need to Know (Haverhill)

OCTOBER
25	20+ Ways to Promote Your Business — Even Without a PR Budget (Haverhill)

NOVEMBER
14	Pricing Your Products and Services (Salem)

DECEMBER
14	20+ Ways to Promote Your Business — Even Without a PR Budget (Salem)

Program Descriptions

Starting a Business: What You Need to Know Inspired, "downsized" or just ready to own your own business? Assess your entrepreneurship potential while getting an overview of the marketing, financial and operations issues involved in starting a business. The speaker will be Walter Manninen, senior business advisor and financial specialist with the Massachusetts Small Business Development Center's Northeast Regional Office. Date: Wednesday, September 27, 2017 Time: 6:00 - 8:00 p.m. Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill Cost: Free Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu Cosponsored by Northern Essex Community College
20+ Ways to Promote Your Business — Even Without a PR Budget Discover innovative ways small business owners and entrepreneurs can use free PR, social media and publicity tools to build their business, gain visibility, credibility and leadership position. You will also explore 20+ ways entrepreneurs can market their brand and get results— without breaking the bank! The speaker will be Robin Samora, PR and business marketing expert, mentor, and speaker. Date: Thursday, October 25, 2017 Time: 6:00 - 8:00 p.m. Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill Cost: Free Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu Cosponsored by Northern Essex Community College
Pricing Your Products and Services Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition. The speaker will be Bruce Share, owner of Share Business Growth Strategies, LLC. Date: Tuesday, November 14, 2017 Time: 8:30 - 10:30 a.m. Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem Cost: Free Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development
20+ Ways to Promote Your Business — Even Without a PR Budget Discover innovative ways small business owners and entrepreneurs can use free PR, social media and publicity tools to build their business, gain visibility, credibility and leadership position. You will also explore 20+ ways entrepreneurs can market their brand and get results— without breaking the bank! The speaker will be Robin Samora, PR and business marketing expert, mentor, and speaker. Date: Thursday, December 14, 2017 Time: 8:30 - 10:30 a.m. Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem Cost: Free Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu Cosponsored by the Enterprise Center at Salem State University

Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program. Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day. We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.

Starting a Business: What You Need to Know

Inspired, "downsized" or just ready to own your own business? Assess your entrepreneurship potential while getting an overview of the marketing, financial and operations issues involved in starting a business. The speaker will be Walter Manninen, senior business advisor and financial specialist with the Massachusetts Small Business Development Center's Northeast Regional Office.

Date: Wednesday, September 27, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by Northern Essex Community College

20+ Ways to Promote Your Business — Even Without a PR Budget

Discover innovative ways small business owners and entrepreneurs can use free PR, social media and publicity tools to build their business, gain visibility, credibility and leadership position. You will also explore 20+ ways entrepreneurs can market their brand and get results— without breaking the bank! The speaker will be Robin Samora, PR and business marketing expert, mentor, and speaker.

Date: Thursday, October 25, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by Northern Essex Community College

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition. The speaker will be Bruce Share, owner of Share Business Growth Strategies, LLC.

Date: Tuesday, November 14, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

20+ Ways to Promote Your Business — Even Without a PR Budget

Date: Thursday, December 14, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by the Enterprise Center at Salem State University

Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.