Massachusetts Small Business Development Center (MSBDC)
     

 

 

 
Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses.

Workshops are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required. Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome!

Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may attend in your spot. Thank you for your cooperation!

Please visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.
 

2017 Calendar of Events
   January
17 ABC's of Starting Your Own Business (Salem)
19 Instagram for Business (Salem)
24 Working with Millennials in the New World of Work (Salem)
26 Understanding Business Financials (Salem)
31 Managing Your Reputation in Today's Online World (Salem)
 
   February
2 Facebook Advertising 101 (Salem)
7 Your Business Plan: Soup to Nuts (Salem)
9 Tweet for Success (Salem)
14 Patent Basics (Salem)
26 Grow Your Business With LinkedIn (Salem)
 
   March
1 Pricing Your Products and Services (Lawrence)
2 Sales for the Non-Sales Person (Salem)
7 Starting an Online Business (Salem)
9 Six Essentials for HR Compliance (Salem)
14 What You Need to Know About Employee Documentation (Salem)
28 Understanding Social Media Analytics (Salem)
 
   April
12 Cash Flow Your Way to Breakeven (Lawrence)
 
   May
10 Access to Capital (Lawrence)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions

ABC's of Starting Your Own Business

Thinking about starting your own business? Do you know what it takes to be successful? Are you ready--and able--to achieve your goals?

Come learn about the world of being an entrepreneur, including a review of critical areas such as planning, marketing, finance and operations.

The speaker will be Stephen Webster, CEO of Wellfleet Enterprises, Inc.

Date: Tuesday, January 17, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University and North Shore Alliance for Economic Development

Instagram for Business

Both the visual you use and your overall Instagram look tie directly to your brand image and how your Instagram community reacts to you.

In this workshop you’ll learn five key elements to a great Instagram bio, how to unleash the power of the hashtag, and four easy ways to immediately increase your following. Put your brand in demand with Instagram for business!

The speaker will be Jeannine O'Neil, owner of JO Social Branding.

Date: Thursday, January 19, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Working with Millennials in the New World of Work

The "Silver Tsunami" is coming at us as the Baby Boomers age out of the workforce. Millennials are entering the workforce in droves, bringing work values that can be very different from those of previous generations.

Knowing how to set expectations, manage performance, motivate and retain these bright, talented employees is essential…especially as they may not feel compelled to stay for the long term!

The speaker will be Jill Santropietro, owner of 21Oak HR Consulting.

Date: Tuesday, January 24, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Understanding Business Financials 

If you are a business owner, the better you know your numbers the better off you will be. Learn how to read and interpret the financial reports that drive your business—income statement profit and loss, balance sheet—not to mention sales figures and operations metrics!

The speaker will be Wendy Sabin, CPA.

Date: Thursday, January 26, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Managing Your Reputation in Today's Online World

Protecting your reputation is more important than ever in an age when social media and negative online postings can cause immediate and irreparable damage. You need a consistent and active process in place with the right people writing and protecting your brand.

This workshop will provide important tips and recommendations on how to do just that.

The speaker will be Mary Honan, principal with For Marketing Matters.

Date: Tuesday, January 31, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Facebook Advertising 101

There are 60 million status updates on Facebook each day. Are any of these people talking about your business? Attracting customers is not just about reaching the most people, it’s about reaching the right people, in the right way, at the right time.

Facebook advertising offers a level of targeting unmatched by any other online advertising platform. Are you taking advantage of it? Find out here.

The speaker will be Wendy Shane, principal of Reach Strategy.

Date: Thursday, February 2, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Your Business Plan: Soup to Nuts

Learn an easy approach to developing a business plan to manage all aspects of your business, including marketing, finance, operations, personnel, and overall strategy. 

Existing business owners and pre-ventures will learn to test the feasibility of a new company or a new direction, and discover how to use their plan to raise capital. Participants will receive a copy of the SBDC Business Planning Guide.

The speaker will be Jim Stone, principal of the Chain Store Advisor.

Date: Tuesday, February 7, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University

Tweet for Success

What is a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. 

Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.

The speaker will be Julia Campbell, principal of J Campbell Social Marketing.

Date: Thursday, February 9, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Patent Basics

Join us for a high-level introduction to patents and the patent system. Learn just what a patent is, what patents mean in the real world, different kinds of patents, and more. Get answers to frequently asked questions like what does it cost, when you should (or should not) apply for a patent, and what the process is like from idea to issued patent.

The speaker will be Michael Abramson, an associate with Holland & Knight LLP.

Date: Tuesday, February 14, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Grow Your Business With LinkedIn 

Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities, and LinkedIn is one of the most powerful tools available to you.

See how LinkedIn can work for you and take home valuable tips for creating your profile and working your LinkedIn network for success.

The speaker will be Judy Parisella, principal of JP Marketing.

Date: Thursday, February 16, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company's strategy and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition.

The speaker will be Barry Horwitz, president of Horwitz & Company, LLC.

Date: Wednesday, March 1, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College

Sales for the Non-Sales Person

Sales are the lifeblood of any company. This workshop will give you a good foundation and understanding of the principles of sales so that you can increase revenue and fund your business from day one.

Come learn critical success factors to generating sales, acquiring customers, and understanding your target market and your competitive marketplace.

The speaker will be Maria Santagati, entrepreneur, 20+ years enterprise sales in the enterprise software industry .

Date: Thursday, March 2, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Starting an Online Business

Thinking of starting an online (e-commerce) business? Here’s an opportunity to hear from a successful entrepreneur who turned her idea into reality. Get tips and suggestions on how to build, launch and grow an online business from someone who has "been there, done that."

The speaker will be Erin Calvo-Bacci, president & CEO of CB Stuffer.

Date: Tuesday, March 7, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Six Essentials for HR Compliance

It's hard to keep up with what small companies should - and should not - be doing in terms of HR. This workshop focuses on six ways to avoid HR traps in the ever-changing world of HR compliance and best practices.

We'll cover the new W9 form, wage and hour audits, information security plans, mobile device and drug testing policies, plus the new OSHA rules.

The speaker will be Megan Taylor, HR consultant with the Taylor HR Group.

Date: Thursday, March 9, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University

What You Need to Know About Employee Documentation

 Employers have both a legal and an ethical responsibility to keep accurate records and documentation of their employees.

Hear from an employment and business attorney what’s required from the day someone is hired to the day they leave your employment, including personnel files, employee handbooks, medical records, evaluations and disciplinary issues.

The speaker will be Maureen Pomeroy, principal with Pomeroy Law.

Date: Tuesday, March 14, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Understanding Social Media Analytics

Understanding your social media analytics is essential for businesses today, but it isn’t easy when no two platforms are measured in the same way. Plus there’s a difference between knowing what metrics mean and knowing which metrics are meaningful.

Learn how to analyze the major social platforms and grade the success of your campaign. You’ll also pick up some great social marketing tactics and tools you absolutely can't work without.

The speaker will be Justin Miller, principal with JustinMiller.co.

Date: Tuesday, March 28, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Click here to register online. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

Cosponsored by the Enterprise Center at Salem State University

Cash Flow Your Way to Breakeven

Why do bankers say "Cash flow is king"? How is cash flow different from profit?

This workshop, and its simple but realistic class exercise, will help you understand cash flow, assess when you will need capital, and position your business for financing.

The speaker will be Bruce Share, managing director and Cash Flow Solutionist™ with Share Business Growth Strategies LLC.

Date: Wednesday, April 12, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College

Access to Capital

Access to capital remains one of the most significant barriers, and it is too often the factor that prevents the growth of small businesses.

Come listen to an expert, who has experience in this space, talk about how the process really works and what can be done to overcome existing barriers.

The speaker will be Jim Stone, founder of the Chain Store Advisor.

Date: Wednesday, May 10, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College




 
 


Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations

In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we learn that there is impending bad weather.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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