Massachusetts Small Business Development Center (MSBDC)
     

 

 

 
Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses. Many programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.

All workshops are held in Massachusetts and offered free of charge unless otherwise noted. Pre-registration is required. Click here to view our cancellation policies.

Registration through our office, close at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome.

snow    Click here for weather cancellation information
directions    Click here for directions to training sites

For a complete listing of statewide MSBDC training,
please visit www.msbdc.org
.

2015 Calendar of Events
 
  SEPTEMBER
3 Social Media & SEO: A Great Combination! (Salem)
9 Your Business Plan: Soup to Nuts (Lawrence)
10 Business Insurance: What Kind and How Much Do You Need? (Beverly)
10 The Lost Art of Customer Service Excellence (Salem)
17 Hiring and Managing Employees and Contractors (Salem)
22 Two Hours To A Better Sales Strategy (Salem)
 
   OCTOBER 
1 Google AdWords 2.0 (Salem)
6 B2B Marketing: Best Practices (Salem)
8 Social Media Marketing (Beverly)
8 Twitter: A Powerful, Easy-To-Use Marketing Tool (Salem)
14 Cash Flow Your Way to Breakeven (Lawrence)
20 Starting a Business: What You Need to Know (Salem)
22 Painless Networking (Salem)
27 Protecting the Legacy of Your Family-Owned Business (Salem)
29 How Good Corporate Governance Can Help Every Business (Salem)
 
   NOVEMBER
5 Pricing Your Products and Services (Beverly)
5 All About Drones (Salem)
17 B2C Marketing: Best Practices (Salem)
18 WordPress for Your Business (Lawrence)
19 Access to Capital for Small Business (Salem)
 
  DECEMBER
1 Cash Flow Your Way to Breakeven (Salem)
3 The Power of Storytelling in Marketing (Salem)
8 HR Policy Writing Guide (Salem)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions

Social Media & SEO: A Great Combination!

You don't need to be an SEO pro to improve your search rankings. Come learn some tips and tricks you can use, including keyword choice and placement, dynamic content, inbound links, mobile friendliness, and social media engagement through Pinterest, YouTube, Vimeo and the like

The speaker will be Mike Sperling, founder and director of Sperling Interactive.

Date: Thursday, September 3, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

Your Business Plan: Soup to Nuts

Learn an easy approach to developing a business plan to manage all aspects of your business, including marketing, finance, operations, personnel, and overall strategy. Existing business owners and pre-ventures will learn to test the feasibility of a new company or a new direction, and discover how to use their plan to raise capital. Participants will receive a copy of the SBDC Business Planning Guide.

The speaker will be Paul Shaughnessy of the Lincoln Consulting Group, Inc.

Date: Wednesday, September 9, 2015
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Business Insurance: What Kind and How Much Do You Need?

Is liability insurance all you need? What about Workers Comp? Do you have enough insurance? Minimize your investment of time in this area by understanding the whole insurance picture. A good insurance plan can provide peace of mind.

This workshop will  help you learn how to protect your business and personal assets, and how to select the right plan to manage potential risks and contract needs. It will also cover property, liability, workers compensation, vehicle and other commercial insurance products.

The speaker will be Marc Slafsky, vice President and insurance broker with Salem Five Insurance Services. 

Date: Thursday, September 10, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E (Room C01), Beverly
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

The Lost Art of Customer Service

Excellence Winning brands are built on a culture of customer service that permeates every aspect of the business. It's not easy, but this expert can tell you how to transform your thinking and your company for customer-first success.

The speaker will be Gary Jaffarian, president and CEO of Jaffarian Volvo, Toyota, Scion.

Date: Thursday, September 10, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $35
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

Hiring and Managing Employees and Contractors

Hiring, firing, independent contractors, state and federal law, time off, performance...everyday challenges for business owners and managers. Most owners list managing employees as the toughest part of their job. Learn to manage compliance, paperwork, and productivity while avoiding legal issues.

The speaker will be Laurie LaBrie of Integrated Human Resources, Inc.

Date: Thursday, September 17, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University and the Salem Chamber of Commerce

Two Hours To A Better Sales Strategy

In just two hours you can learn to "reboot" your sales strategy and establish a game plan for success using Sandler Training's tried and true techniques.

Learn to distinguish real prospects from "information seekers", establish trust and credibility, and overcome the obstacles that keep you from meeting your sales goals.

The speaker will be Dave Johnson, managing director of Sandler Training.

Date: Tuesday, September 22, 2015
Time:
8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

Google AdWords 2.0

Back by popular demand! Our March workshop on the power of Google AdWords™  was so well-received, we're offering a second, more advanced workshop on how you get the most out of your AdWords campaign.

The speaker will be Hans Reimer, founder and president of Market Vantage.

Date: Thursday, October 1, 2015
Time:
8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $35
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

B2B Marketing: Best Practices

How can you be proactive in engaging prospects when they've been to your website (and your competitors') before you speak to them? Find out in this discussion of online (web, mobile, social, email) and offline (advertising, direct mail, sales) techniques for companies that sell to other businesses.

The speakers will be Gordon Plutsky, president and Alexis Devilling, director of Digital Strategy, both with Digital Bungalow.

Date: Tuesday, October 6, 2015
Time:
8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

Social Media Marketing

We will explore the use of all of the major social media platforms for business including Facebook, Twitter, LinkedIn, Instagram and Pinterest. In addition, we'll study emerging social networks like Periscope and industry-based social media sites like Houzz and Dribbble, and discuss an editorial strategy to take advantage of each of these.

The speaker will be Mike Sperling, founder and director of Sperling Interactive.

Date:  Thursday, October 8, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E (Room C01), Beverly
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

Twitter: A Powerful, Easy-To-Use Marketing Tool

What's a hashtag? What should you tweet? With 302 million active users (34% of whom log in multiple times per day), Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community, and establish thought leadership in your industry.

The presenter will be Julia Campbell, principal of J Campbell Social Marketing.

Date: Thursday, October 8, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

Cash Flow Your Way to Breakeven

Why do bankers say "cash flow is king"? How is cash flow different from profit? This workshop and its simple but realistic class exercise will help you understand cash flow, assess when you will need capital, and position your business for bank financing.

The speaker will be Paul Shaughnessy of the Lincoln Consulting Group, Inc.

Date: Thursday, October 14, 2015
Time: 8:30 - 10:30 a.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

Starting a Business: What You Need to Know

Inspired, "downsized" or just ready to own your own business? Assess your entrepreneurship potential while getting an overview of the marketing, financial and operations issues involved in starting a business.

The speaker will be Paul Shaughnessy of the Lincoln Consulting Group, Inc.

Date: Tuesday, October 20, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Painless Networking

Networking is an essential skill. Overcome your fears and get tips on handling everything from conferences to cocktail parties with confidence. There is more to networking than you might think, and learning about it will be fun and interesting.

The speaker will be Jodi Smith, president of Mannersmith Etiquette Consulting.

Date: Thursday, October 22, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

Protecting the Legacy of Your Family-Owned Business

What happens to a family business when the founder or president is no longer there? Thinking about succession is critical for a smooth transition and continued operation. Plan ahead to avoid potential operating, legal and tax headaches.

The speaker will be Maureen Woodman, director of Catering Sales at Woodman's, Inc.

Date: Tuesday, October 27, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

How Good Corporate Governance Can Help Every Business

Good governance is not just for big corporations. It can help a founder CEO overcome many challenges inherent to a young, rapidly growing organization and do so in a way that facilitates growth, creates transparency, and promotes positive perceptions among both customers and employees.

The speaker will be Patricia Negron, partner with the Newport Board Group, LLC.

Date: Thursday, October 29, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company's strategy, and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends, and competition.

The speaker will be Paul Shaughnessy of the Lincoln Consulting Group, Inc. 

Date: Thursday, November 5, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E (Room C01), Beverly
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

All About Drones

Drones for photography? Drones for delivery? Are drones in your future? Learn the basic types of drones and their variations, as well as the current state of regulations, laws, and policies affecting businesses using drones.

The speaker will be Dave Avery, director of Operations at Above Summit.

Date: Thursday, November 5, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $35
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

B2C Marketing: Best Practices

Consumers today control their information and media choices, and they're using multiple channels and sources to make purchasing decisions. This session will give B2C marketers insights and tools to create a marketing strategy that will get their message to consumers during the online and offline evaluation process.

The speakers will be Gordon Plutsky, president, and Alexis DeVilling, director of Digital Strategy, both with Digital Bungalow. 

Date: Tuesday, November 17, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

WordPress for Your Business

A content management system is software that makes it easy for non-techies to manage their website. Easy-to-use, powerful, and flexible, WordPress is the most popular content management system on the market.

The speaker will be Mike Sperling, founder and director of Sperling Interactive.

Date: Wednesday, November 18, 2015
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Access to Capital for Small Business

Access to capital remains one of the most significant barriers, and it is too often the factor that prevents the growth of small businesses.

Come listen to an expert, who has experience in this space, talk about how the process really works and what can be done to overcome existing barriers.

The speaker will be Margaret Somer, former regional director of the Massachusetts Small Business Development Center Northeast Regional Office.

Date: Thursday, November 19, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Cash Flow Your Way to Breakeven

Why do bankers say "cash flow is king"? How is cash flow different from profit? This workshop and its simple but realistic class exercise will help you understand cash flow, assess when you will need capital, and position your business for bank financing.

The speaker will be Paul Shaughnessy with the Lincoln Consulting Group, Inc.

Date: Tuesday, December 1, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below or contact Laurel Costello at
978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

The Power of Storytelling in Marketing

Storytelling is a hot marketing strategy for engaging audiences on social media. Brands and businesses are sharing stories about their origins, values, and customers. This seminar will detail digital and visual tactics you can use to craft your own story via social media, blogs, and video.

The speaker will be Julia Campbell, principal of J Campbell Social Marketing.

Date: Thursday, December 3, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

HR Policy Writing Guide

Employee handbooks are a great tool for communicating workplace rules, procedures, and answers to frequently asked questions. Learn about best practices and considerations in developing policies, plus top handbook do's and don'ts in this workshop led by a recognized national industry leader.

The speakers will be Danielle Danilov, consultant, and Francesca Passaro, HR consultant, both with Insight Performance, Inc.

Date: Tuesday, December 8, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Enterprise Center Program Coordinator at 978-542-7528 or register online at enterprisectr.org/programs/workshops/

Cosponsored by the Enterprise Center at Salem State University

 



Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations
If a host school closes due to inclement weather, SBDC workshops at that location are canceled. If possible, we will try to reschedule workshops.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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