Massachusetts Small Business Development Center Network
Northeast Regional Office


Training Seminars & Events

 

The MSBDC Northeast Regional Office conducts free and low-cost training addressing a wide range of concerns for both start-up and existing businesses. Events are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required.

Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome! Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may fill your spot. Please review our cancellation and inclement weather policies.

Visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.
 

Please note that we have a new training registration system.

2019 Training Calendar
  JANUARY
24 The Health Care Connector For Business Information Session (Salem)
 
  FEBRUARY
5 Business Models and the Business Model Canvas (Salem)
26 Understanding Business Financials (Salem)
 
  MARCH
5 Social Media For Your Business - Where to Begin? (Salem)
21 Turn Your Video Content Into a Beacon to Attract Your Business Prospects (Salem)
26 10 Secrets to Getting Free Press (Salem)
28 Drive Your Business With Social Media (Salem)
 
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions


The Health Care Connector For Business Information Session

Are you a small business owner with 1-50 employees? Are you wondering if you need to comply with an employer mandate and what kind of health insurance is compliant with the law? Are you interested in learning about ways you can save on your health insurance premiums? If so, this information session can help you!

Since 2006, the Massachusetts Health Connector has helped small businesses to find and compare affordable health insurance in Massachusetts. In 2019, Health Connector for Business is also featuring new choice options where employers can set a fixed contribution and let their employees shop among over 50 plans from seven leading health insurers.

The speakers will be Health Care Connector staff members.

Date: Thursday, January 24, 2019
Time: Information Session from 10:00 - 11:00 a.m.; Speak directly with Health Care Connector Staff from 11:00 - 12 noon
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-2021                                                    

Cosponsored by the Enterprise Center at Salem State University

Business Models and the Business Model Canvas

Learn how to use the Business Model Canvas, a popular tool that helps entrepreneurs think through all the critical elements and building blocks needed for business success. The speaker will be Barry Horwitz of Horwitz & Company LLC.

Date: Tuesday, February 5, 2019
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by the Enterprise Center at Salem State University

Understanding Business Financials

If you are a business owner, the better you know your numbers the more successful you will be. Learn how to read and interpret the financial reports that drive your business including: income statements; profit and loss; balance sheet; and sales figures and operations metrics. The speaker will be Wendy Sabin, CPA with Sabin Consulting. 

Date: Tuesday, February 26, 2019
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-2021                                                    

Cosponsored by the Enterprise Center at Salem State University

Social Media For Your Business - Where to Begin?

Do you want to know how social media can help your business but don't know where to begin? Learn how to decide which of these marketing tools will help your business grow and succeed. The speaker will be Lew Sabbag, founder of Publish Today Media LLC.

Date: Tuesday, March 5, 2019
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-2021                                                    

Cosponsored by the Enterprise Center at Salem State University

Turn Your Video Content Into a Beacon to Attract Your Business Prospects

Learn how to leverage Video Search Engine Optimization (Video SEO) in your inbound marketing efforts to transform your video content into powerful, searchable text in order to help prospects find your business online. The speaker will be Ryan Reed, president of Rewatchable Video and Marketing.

Date: Thursday, March 21, 2019
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-2021                                                    

Cosponsored by the Enterprise Center at Salem State University

10 Secrets to Getting Free Press

Learn how to get free publicity with HARO—HelpAReporter.com—and gain media attention to build your brand, business and bottom line. Discover the tips, tools and tricks you need to get published! The speaker will be Robin Samora, a public relations/small business expert, mentor and speaker.

Date: Tuesday, March 26, 2019
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by the Enterprise Center at Salem State University

Drive Your Business With Social Media

Social media has changed the marketing game! From understanding the different social media platforms. To choosing what to say and where to say it, this workshop will give you the keys to the most effective social media marketing plan. The speaker will be Doreen Nicastro, CEO of Nicastro Consultants.

Date: Thursday, March 28, 2019
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-2021                                                    

Cosponsored by the Enterprise Center at Salem State University

 
Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.