Massachusetts Small Business Development Center Network
Northeast Regional Office


Training Seminars & Events

 

The MSBDC Northeast Regional Office conducts free and low-cost training addressing a wide range of concerns for both start-up and existing businesses. Events are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required.

Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome! Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may fill your spot. Please review our cancellation and inclement weather policies.

Visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.

 

2018 Training Calendar
   MARCH
1 How to Create Buzz For Your Business (Salem)
15 How to Use Social Media for Success (Salem)
22 10 Ways to Attract New Customers on Social Media & Turn Them Into Raving Fans! (Haverhill)
27 Nine Social Branding Secrets for Success (Salem)
   
   APRIL
26 Maximizing Cash Flow (Haverhill)
   
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions


How to Create Buzz For Your Business

Get media coverage for you and your company by knowing how and when to pitch your story for the best chances of success. Learn ways to work with different media to become a trusted and reliable source.

The speaker will be David Thomson, principal with Thomson Communications.

Date: Thursday, March 1, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021                                                   

register online

Cosponsored by the Enterprise Center at Salem State University and North Shore Alliance for Economic Development

How to Use Social Media for Success

Social media is an effective sales tool….if used well. Learn the fundamentals of social media, and how to integrate it into your communication plans effectively, while avoiding pitfalls that prevent progress.

The speaker will be Jennifer Powell, principal of The Excellent Writers Group.

Date: Thursday, March 15, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021                                                   

register online

Cosponsored by the Enterprise Center at Salem State University

10 Ways to Attract New Customers on Social Media & Turn Them Into Raving Fans!

Learn how to find your target market, discover where your audience hangs out online, how they like to "be social", and what makes them tick/click. In this practical and fun workshop, see what social media tips, tricks and tools will attract the customers you've been looking for, then create a base of raving fans who always want to buy—from you!

The speaker will be Robin Samora, public relations / small business marketing expert, mentor and speaker.

Date: Thursday, March 22, 2018
Time: 6:00 - 8:00 p.m.
Location:
Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill
Cost:
Free
Contact:
Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Nine Social Branding Secrets for Success

Learn social branding tips, tools, and tactics to create an online image that brings your brand to life and generates business. Find out why the press loves social branding and how you can make it work for you.

The speaker will be Robin Samora, public relations & small business marketing expert, mentor and speaker.

Date: Tuesday, March 27, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021                                                   

register online

Cosponsored by the Enterprise Center at Salem State University

Maximizing Cash Flow

Why is cash flow so important? Understanding and managing cash flow is essential to position your business for success, and for access to debt and equity financing.

The speaker will be Bruce Share, owner of Share Business Growth Strategies, LLC.

Date: Thursday, April 26, 2018
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

 
Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.