Massachusetts Small Business Development Center Network
Northeast Regional Office


Training Seminars & Events

 

The MSBDC Northeast Regional Office conducts free and low-cost training addressing a wide range of concerns for both start-up and existing businesses. Pre-registration is required. If the registration button is missing from the program description, then registration is closed.

Visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.
 


2022 Training Calendar
Please note: Until further notice, all training is offered only online.
  JANUARY
26 Pricing Your Products and Services
 
  FEBRUARY
2  Keys to Branding Your Audience on Social Media
3 Bookkeeping Basics
16 Comecando um negocio - O que voce precisa saber
 
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

Program Descriptions


Pricing Your Products and Services

Do you know what the right pricing strategy is for your business? Are you making the most profit? Are you worried you are outpricing yourself out of the market? If you have these questions this is the webinar for you. This webinar will discuss the aspects of pricing. Topics discussed will be:

  • Introduction to Pricing
  • Pricing Concepts
  • The Four Step Pricing Process
  • Pricing in the 21st Century
  • Summary and Action Items

The presenter will be Walter Manninen, senior business advisor and financial specialist with the MSBDC Northeast Regional Office.

Date: Wednesday, January 26, 2022
Time: 11:00 a.m. - 12:00 p.m. EST
Location: Online
Cost: No charge
Contact: Kaitlin Muldoon at the MSBDC Northeast Regional Office at kmuldoon@salemstate.edu

Keys to Branding Your Audience on Social Media

In this webinar, you'll learn how to create content that increases engagement and sales for your brand. We will focus on creating content that builds your visibility and turns your viewers into clients and customers by breaking down the top five proven strategies and tactics to grow on social media.

The presenter will be Denisse Mayers Paulino, Brand Strategist with Denisse Mayers Paulino.

Date: Wednesday, February 2, 2022
Time: 10:00 - 11:00 a.m. EST
Location: Online
Cost: No charge
Contact: Kaitlin Muldoon at the MSBDC Northeast Regional Office at kmuldoon@salemstate.edu

Bookkeeping Basics

Do you know what records your business must maintain? Don’t get caught without the required financial transaction history that you bank along with state and federal tax agencies might want from you.  This workshop will provide a clear understanding of what you need to keep for documentation.

The presenter will be Walter Manninen, Senior Business Advisor and Financial Specialist with the MSBDC Northeast Regional Office.

Date: Thursday, February 3, 2022
Time: 11:00 a.m. - 12:00 p.m. EST
Location: Online
Cost: No charge
Contact: Kaitlin Muldoon at the MSBDC Northeast Regional Office at kmuldoon@salemstate.edu

Comecando um negocio - O que voce precisa saber

Este webinar abordará aspectos relacionados à abertura de um negócio. Os tópicos discutidos serão: Determinação da estrutura legal do negócio, questões operacionais, questões de marketing e questões financeiras.

As palestrantes serão Awilda Irizarry, Assessora Sênior de Negócios do Escritório Regional Nordeste da MSBDC e Lisa Gonzalez Welch Economic Development Specialist of the Massachusetts District Office of the SBA.

Date: Wednesday, February 16, 2022
Time: 2:00 - 3:00 p.m. EST
Location: Online
Cost: No charge
Contact: Kaitlin Muldoon at the MSBDC Northeast Regional Office at kmuldoon@salemstate.edu

 
Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.