Massachusetts Small Business Development Center (MSBDC)
     

 

 

Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses. Many programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.

All workshops are held in Massachusetts and offered free of charge unless otherwise noted. Pre-registration is required. Click here to view our cancellation policies.

Registration closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome.

audio  Audiocasts are available from previous workshops
snow    Click here for weather cancellation information
directions    Click here for directions to training sites

For a complete listing of statewide MSBDC training,
please visit www.msbdc.org
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Program Descriptions

Transitioning Ownership of Your Business

Successful business ownership transitions will ensure business continuity and keep jobs! Transitions might include selling the company to management or employees, bringing in an outside investor or selling to a third party. With good planning, they help the owner increase wealth, preserve their life’s work, minimize taxes and manage family business issues.

The speaker will be Jane M. Johnson, CPA, CMA, CM & AA, CBEC, Richardson-Mauro & Johnson, Inc.

Date: Tuesday, January 13, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Social Media Marketing

Are you a working professional wishing to expand your social media knowledge and discover strategies and tactics to incorporate digital channels into your organization?  

This workshop will go beyond the basics of social media to help you dive into creating a social media strategy for your organization or project. We will discuss the nuts and bolts of how to use social media to listen to your target audience, interact with them and effectively spread your messages online. From using sites like Twitter, Facebook, Linkedin and others strategically, to learning  tips and the “do’s and don’ts”.

The speaker will be Charlene St.Jean of Purple Diamond LLC.

Date: Thursday, January 15, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

10 Ways to Beef Up Your Website

A website is a key component of your marketing plan. It is vital to keep up with the latest changes in technology and trends. We'll bring you up to speed with tips on how to improve the site visually, boost usability, and optimize it for search engines.

The speakers will be Mike Sperling and/or Mike Calabro, Sperling Interactive.

Date: Thursday, February 5, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

Don't Be That Boss: How to Avoid Common Employer/Employee Mistakes

Learn how to avoid some of the most common mistakes that small businesses owners make in managing their employees. 

Through fictional and entertaining case studies followed by interactive group discussions, this legal workshop will focus on mistakes that business owners make when they hire new employees and mistakes that they make in handling their problem employees.  

This workshop is intended both for owners of existing businesses and for those who are thinking about starting a new business.  

The speakers will be Jan Glassman and Joel Sowalsky of Daily General Counsel, PLLC.

Date: Tuesday, February 10, 2015
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Encore Entrepreneurs: A New Business at 50+

Are you nearing retirement and exploring new opportunities? Or, are you wondering how you will generate income once you retire?

A growing number of individuals over the age of 50+, or “encore entrepreneurs”, are turning to small business ownership. Whether you are interested in starting a small business right away or are intending to wait until after retirement, now is the time to explore the possibilities.

The SBA, SBDC, and AARP have a number of resources and tools to help encore entrepreneurs effectively prepare for starting and running a small business.

The speaker will be Ray Milano, Assistant District Director Economic Development with the U.S. Small Business Administration (SBA).

Date: Thursday, February 12, 2015  
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Using WordPress and Mobile for Your Business

A content management system is software that makes it easy for non-techies to manage their website. Easy-to-use, powerful, and flexible,

WordPress is the most popular content management system on the market. We will also touch on optimizing your website for mobile devices and tablets.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Tuesday, March 10, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition. 

The speaker will be Paul J. Shaughnessy, Lincoln Consulting Group, Inc.

Date: Tuesday, March 10, 2015
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Five Do-It-Yourself Search Engine Optimization Tips

Getting your product or service on page one of google results should be a key component of your marketing plan. We’ll provide five proven search engine optimization (SEO) tips that you can implement yourself to generate and convert on more online leads.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Thursday, April 2, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

10 Ways to Beef Up Your Website

A website is a key component of your marketing plan. It is vital to keep up with the latest changes in technology and trends. We'll bring you up to speed with tips on how to improve the site visually, boost usability, and optimize it for search engines.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Tuesday, April 14, 2015  
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Using WordPress and Mobile for Your Business

A content management system is software that makes it easy for non-techies to manage their website. Easy-to-use, powerful, and flexible, WordPress is the most popular content management system on the market. We will also touch on optimizing your website for mobile devices and tablets.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Thursday, May 7, 2015  
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

 



Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
This policies do not apply when the Enterprise Center collects the registration fees. Please contact the Enterprise Center for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations
If a host school closes due to inclement weather, SBDC workshops at that location are canceled. If possible, we will try to reschedule workshops.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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