Massachusetts Small Business Development Center Network
Northeast Regional Office


Training Seminars & Events

 

The MSBDC Northeast Regional Office conducts free and low-cost training addressing a wide range of concerns for both start-up and existing businesses. Events are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required.

Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome! Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may fill your spot. Please review our cancellation and inclement weather policies.

Visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.

 

2017 Training Calendar
   OCTOBER
19 Search Engine Results: The Best Measure? (Salem)
24 Exit Strategies for Your Business (Salem)
25 20+ Ways to Promote Your Business — Even Without a PR Budget (Haverhill)
25 Government Contracting 101 (Westford)
   
   NOVEMBER
2 Instant Tips to Improve Your Website (Salem)
9 Leading From the Front (Salem)
14 Pricing Your Products and Services (Salem)
30 Avoiding Common HR Traps (Salem)
   
   DECEMBER
7 Connecting Your Business to the Commonwealth (Salem)
12 Protecting Your Clients' "PII" (Personally Identifiable Information) (Salem)
14 20+ Ways to Promote Your Business — Even Without a PR Budget (Salem)
   
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions


Search Engine Results: The Best Measure?

How much should you invest for good search engine results? The role of search engines in changing. Learn some data-driven paths to profitable, sustainable results and trends that could seriously impact business success.

The speaker will be Ed Alexander, Chief Digital Marketing with Fan Foundry.

Date: Thursday, October 19, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by the Enterprise Center at Salem State University

Exit Strategies for Your Business

What are the exit options for your business? Join us to learn how to create a six-step exit strategy in today's business marketplace, how to minimize taxes and advisory fees and "lessons learned".

The speaker will be Jane Johnson, CPA, CM&AA, CBEC, and president of Business Transition Academy, Inc. 

Date: Tuesday, October 24, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by the Enterprise Center at Salem State University

20+ Ways to Promote Your Business Even Without a PR Budget

Discover innovative ways small business owners and entrepreneurs can use free PR, social media and publicity tools to build their business, gain visibility, credibility and leadership position. You will also explore 20+ ways entrepreneurs can market their brand and get resultswithout breaking the bank! The speaker will be Robin Samora, PR and business marketing expert, mentor, and speaker.

Date: Wednesday, October 25, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill
Cost: Free
Contact:
Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Government Contracting 101

capitolDid you know that the U.S. government is the world's largest buyer of products and services, and that federal agencies have a statutory goal of awarding 23% of federal contracting dollars to small businesses?

In this session, you will learn all about doing business with the federal government, including:

  • Registrations and certifications
  • Where to look for government opportunities
  • How to find procurement forecasts
  • How to properly make your small business visible

The guest speaker will be Kristina Camerota, procurement analyst with the Massachusetts Procurement Assistance Center.

Date: Wednesday, October 25, 2017
Time: 10:00 a.m. – 12 noon
Location: J.V. Fletcher Library, 50 Main Street, Westford
Cost: Free
Contact: Kristina Camerota at kcamerota@msbdc.umass.edu

register online

Cosponsored by the Massachusetts Small Business Development Center, Massachusetts Procurement Technical Assistance Center and the U.S. Small Business Administration

Instant Tips to Improve Your Website

As soon as a new website is completed, it's already starting to get out of date! Join us and learn some simple tips and suggestions to ensure your website continues to improve over time.

The speaker will be Donato Dandreo, president of Compete Now.

Date: Thursday, November 2, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by the Enterprise Center at Salem State University

Leading From the Front

Learn how leadership techniques from the U. S. Military can help you build more effective teams and create greater success for your business. The speaker will be Ed Brzychcy, president of Blue Cord Management LLC.

Date: Thursday, November 9, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition. The speaker will be Bruce Share, owner of Share Business Growth Strategies, LLC.

Date: Tuesday, November 14, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Avoiding Common HR Traps

Is it time to formalize your HR programs? Learn some of the most common pitfalls in HR, how to stay in legal compliance and how to effectively manage your most important asset, your people. The speaker will be Nancy Saperstone, senior HR business partner at Insight Performance.

Date: Tuesday, November 30, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by the Enterprise Center at Salem State University

Connecting Your Business to the Commonwealth

Would you like to know how to become a vendor for the Commonwealth? In FY2017, the Commonwealth of Massachusetts spent in excess of $5 billion on construction and goods and services that were purchased from statewide and non-statewide contract vendors. The Commonwealth's goal is to ensure that diverse businesses participate in this spending, either as prime contractors or through a wide range of partnerships with prime contractors.

This workshop, conducted by the Massachusetts Operational Services Division, provides and overview of the State's goods and services procurement process, the Small Business Purchasing Program and the Supplier Diversity Program.

The moderator will be Maria DiStefano, Northeast regional director of the Massachusetts Office of Business Development. The speaker will be Zelpha Bennett, a trainer with the Operational Services Division.

Date: Thursday, December 7, 2017
Time:
8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by the Enterprise Center at Salem State University

Protecting Your Clients' "PII" (Personally Identifiable Information)

If you have customers, you probably have personally identifiable information (PII) in your computer systems. Learn how to ensure your computers, network and emails keep this information secure. The speaker will be Paul Parisi, president and founder of SaviorLabs.

Date: Tuesday, December 12, 2017
Time:
8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at the Enterprise Center at lsmythe@enterprisectr.org or 978-542-7528

register online

Cosponsored by Massachusetts Office of Business Development, Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

20+ Ways to Promote Your Business — Even Without a PR Budget

Discover innovative ways small business owners and entrepreneurs can use free PR, social media and publicity tools to build their business, gain visibility, credibility and leadership position. You will also explore 20+ ways entrepreneurs can market their brand and get resultswithout breaking the bank! The speaker will be Robin Samora, PR and business marketing expert, mentor, and speaker.

Date: Thursday, December 14, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

 
Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.