Massachusetts Small Business Development Center (MSBDC)
     

 

 

 
Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses.

All workshops are held in Massachusetts and offered free of charge unless otherwise noted. Pre-registration is required. Click here to view our cancellation policies. Registration through our office, close at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome.

snow    Click here for weather cancellation information
directions    Click here for directions to training sites

For a complete listing of statewide MSBDC training,
please visit www.msbdc.org
.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions

Magnify Your Business With Constant Contact

Keeping up with the newest digital media opportunities is tough. This session will help make sense of the noise and show you how to make the most of email and social media using Constant Contact.

The speaker will be Jeannine O'Neil, owner of JO Social Branding.

Date: Tuesday, February 9, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University

The Future of Family Business Leadership

The landscape for family-owned businesses is changing rapidly as many owners prepare to retire in the next few years.

Join leadership succession coach Tom Harvey and a few of his clients to learn about what promotes--and threatens--generational succession success.

The speaker will be Tom Harvey, president of Advancing Leader Vitality, LLC

Date: Thursday, February 11, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Finding the Right Social Networks for Your Business
Session 2

This workshop will explore the use of all of the major social media platforms for business including Facebook, Twitter, LinkedIn, Instagram and Pinterest. We will also explore emerging social networks like Periscope and industry-based social media sites like Houzz and Dribbble.

We will look at the demographics of these sites and help you determine which platforms are right for your business. We will view both organic and paid options.

The speaker will be Mike Sperling, founder of Sperling Interactive.

Date: Tuesday, February 23, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company's strategy, and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends, and competition.

The speaker will be Paul Shaughnessy, owner and founder of the Lincoln Consulting Group, Inc. 

Date: Wednesday, February 24, 2016
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building 9, Lawrence
Cost: Free
Contact: Laurel Costello at sbdc@salemstate.edu or 978-542-6343

register online

Cosponsored by Northern Essex Community College

Sustainability Green is the Color of Profit
10 Easy Steps To Make Your Business More Sustainable and More Profitable

Sustainable business is a business opportunity.

This workshop will help you with easy steps to run your business greener, better, more profitable. Practical actions which you can implement tomorrow, without too much effort. Sustainability is a positive way to engage your staff, a positive platform to engage your customer. It is a path to new markets and new business. And you will save money in the process.

Are you ready to improve your business performance? Join our interactive workshop, get ready to Go Green.

The speaker will be Arend de Jong, business strategy and sustainability specialist with RenewThink.

Date: Thursday, February 25, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $25
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University

How to Brand Your Business Digitally

Digital branding means closing the gap between how people react with your brand online and how you want them to react. Learn how to carry branding across social channels and leverage online tools to ensure viewers truly understand the problem you solve for them and the value you provide.

The speaker will be Ashley Ryall, a social media and branding expert. 

Date: Thursday, March 3, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University

The Lost Art of Customer Service Excellence

Winning brands create a culture of customer service that permeates every aspect of the business. In this workshop you will learn the integral part of a memorable brand experience that keeps customers loyal and profits soaring.

The speaker will be Gary Jaffarian, president and CEO of Jaffarian Volvo Toyota Scion.

Date: Tuesday, March 8, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University

Producing Content for Social Media SEO & Social Media Strategies - Session 3

We will work together to learn about creating different kinds of content to increase engagement on social media platforms. We will review the available tools for posting this content. Participants will leave the session with relevant ideas and an editorial calendar for their business.

The speaker will be Mike Sperling, founder of Sperling Interactive.

Date: Tuesday, March 15, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at sbdc@salemstate.edu or 978-542-6343

register online

Cosponsored by the Enterprise Center at Salem State University

Google Analytics for Marketers

Most websites today have a free tool called Google Analytics installed on them. But most website owners rarely look at their Google Analytics account, assuming they know what to look for. That's a shame, because an Analytics account can tell you a lot about the health and effectiveness of your website and your online marketing efforts.

The speaker will be Hans Reimer, founder and president of Market Vantage.

Date: Tuesday, March 22, 2016
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $25
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

register online

Cosponsored by the Enterprise Center at Salem State University

Ask the Expert Panel

This workshop has been postponed. New date TBA.

Got questions? Every business does. Bring yours to this lively and informative Q & A discussion featuring an attorney, a CPA, an HR professional, insurance broker and IT whiz. Learn about best practices and considerations from each of these industry experts.

The speakers will be:

  • Louise LeDuc Kennedy, Founding Attorney - West Hill Technology Counsel
  • Darren Ambler, Managing Director - Insight Performance, Inc.
  • Kristine Fitzgerald, Partner - Johnson O'Connor Feron & Carucci, LLP
  • Patrick Agostino, President and CEO - Resolve IT
  • Marc Slafsky, Vice President - Salem Five

Date:
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $25
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Sick Time Leave Laws Are You Compliant?
What You Need to Know About the New Massachusetts
Sick Time Leave Law

This workshop has been postponed. New date TBA.

The Massachusetts Earned Sick Time law went into effect on July 1, 2015 imposing new obligations on employers with full-time, part-time, seasonal and temporary employees. This workshop will address which employees are covered, whether or not the leave is paid or unpaid, and how to accrue and track time off.

The speaker will be Megan Taylor, HR consultant with the Taylor HR Group.

Date:
Time: 8:30 - 10:30 a.m.
Location
: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Abby Grant at agrant@enterprisectr.org or 978-542-2021

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Access to Capital for Small Business

Access to capital remains one of the most significant barriers, and it is too often the factor that prevents the growth of small businesses.

Come listen to an expert, who has experience in this topic, talk about how the process really works and what can be done to overcome existing barriers.

The speaker will be Paul Shaughnessy, owner and founder of the Lincoln Consulting Group, Inc.

Date: Wednesday, April 6, 2016
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building 9, Lawrence
Cost: Free
Contact: Laurel Costello at sbdc@salemstate.edu or 978-542-6343

register online

Cosponsored by Northern Essex Community College




Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations
If a host school closes due to inclement weather, SBDC workshops at that location are canceled. If possible, we will try to reschedule workshops.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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