Massachusetts Small Business Development Center Network
Northeast Regional Office


Training Seminars & Events

 

The MSBDC Northeast Regional Office conducts free and low-cost training addressing a wide range of concerns for both start-up and existing businesses. Events are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required.

Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome! Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may fill your spot. Please review our cancellation and inclement weather policies.

Visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.

 

2018 Training Calendar
   APRIL
26 Maximizing Cash Flow (Haverhill)
   
   MAY
1 Your Business Plan and Its Purpose (Salem) 
3 What is Deep Web Marketing (Salem)
8 Pricing Your Products and Services (Salem) 
15 Understanding Your Financial Reports and Taxes (Salem)
22 Growing Your Business Through State Certification (Salem)
   
   JUNE
5 Maximizing Cash Flow (Salem)
12 Optimizing Video on Social Media Platforms (Salem)
   
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions


Maximizing Cash Flow

Why is cash flow so important? Understanding and managing cash flow is essential to position your business for success, and for access to debt and equity financing. The speaker will be Bruce Share, owner of Share Business Growth Strategies, LLC.

Date: Thursday, April 26, 2018
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Opportunity Works, 671 Kenoza Street, Haverhill
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Your Business Plan and Its Purpose

Learn an easy approach to developing a business plan to manage all aspects of your business, and discover how to use the plan to raise capital. The speaker will be Bruce Share, managing director and Cash Flow Solutionist™ at Share Business Growth Strategies LLC.

Date: Tuesday, May 1, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

What is Deep Web Marketing

Social media alone is not enough. A website is not enough. As businesses we need to weave social media and our websites into a tapestry that presents useful information to our customers and crystal-clear insight for us.

Deep Web Marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. Instead of pitching your products or services, you are delivering information that makes your customers more informed before they buy – all with detailed insights of what is working and what is not working. The Social Media and Deep Web Marketing seminar will help you understand the tools and the steps you can take to develop, deploy and measure your deep web marketing effectiveness

The speaker will be Paul Parisi, president and founder of SaviorLabs.

Date: Thursday, May 3, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021 

register online

Cosponsored by the Enterprise Center at Salem State University 

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing based on costs, customer goals, trends and competition. The speaker will be Barry Horwitz of Horwitz & Company LLC.

Date: Tuesday, May 8, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Understanding Your Financial Reports and Taxes

This workshop will walk business owners through a basic set of financial reports and introduce the various types of taxes that business owners should be aware of. The speaker will be Susan Weeks, CPA, CVA, CGFM with Vesey & Weeks, PC.

Date: Tuesday, May 15, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021 

register online

Cosponsored by the Enterprise Center at Salem State University 

Growing Your Business Through State Certification

Would your business benefit from State Certification or linking your business to public purchasers in search of goods and services? Come learn more about State Certification AND other State programs at this informative Workshop.

The Operational Services Division’s (OSD) Supplier Diversity Office (SDO) certifies companies as Massachusetts Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Veteran Business Enterprises (VBE), and Portuguese Business Enterprises (PBE).

Business owners of companies with a principal place of business in Massachusetts must attend a free, mandatory, two-hour pre-certification workshop before submitting an application for certification. This workshop provides an overview of the State certification process and the required documents that must be submitted when applying for certification.

The workshop also provides a brief introduction to COMMBUYS (the Commonwealth’s procurement platform where bidding opportunities occur), the Small Business Purchasing Program and the Supplier Diversity Program. The certification application and instructions will be provided at this workshop.

**COMMBUYS Vendor Registration assistance is available after the workshop from 10:30-11:30 a.m.

Speakers include:

  • Maria Nigro DiStefano, Northeast Regional Director of the Massachusetts Office of Business Development (moderator)
  • Katherine Thomas, Trainer at the Operational Services Division, Supplier Diversity Office
  • Wanda Colon-D'Angelo, Director of SDO Certification at the Supplier Diversity Office, Operational Services Division

Date: Tuesday, May 22, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021 

register online

Cosponsored by the Enterprise Center at Salem State University

Maximizing Cash Flow

Why is cash flow so important? Understanding and managing cash flow is essential to position your company for success, and for access to debt and equity financing. The speaker will be Bruce Share, managing director and Cash Flow Solutionist™ at Share Business Growth Strategies LLC.

Date: Tuesday, June 5, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Optimizing Video on Social Media Platforms

It is no secret that video and social media are a powerful combination. The average person currently watches a minimum of one hour of video on social media every week. In order to be successful in reaching as many people as possible, you will want to ensure your video content is tailored to each social media platform. This workshop will discuss how to leverage and optimize video on a variety of social platforms to help maximize your views and market your brand

The speaker will be Brian Gravel, vice president of Creative Technology.

Date: Tuesday, June 12, 2018
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Lesley Smythe at lsmythe@enterprisectr.org or 978-542-2021 

register online

Cosponsored by the Enterprise Center at Salem State University

 
Cancellation Policy: Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

Inclement Weather Policy: In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we know that there is bad weather predicted for that day.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.