Massachusetts Small Business Development Center (MSBDC)
     

 

 

Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses. Many programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.

All workshops are held in Massachusetts and offered free of charge unless otherwise noted. Pre-registration is required. Click here to view our cancellation policies.

Registration closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome.

audio  Audiocasts are available from previous workshops
snow    Click here for weather cancellation information
directions    Click here for directions to training sites

For a complete listing of statewide MSBDC training,
please visit www.msbdc.org
.

2015 Calendar of Events
  MARCH
10  Using WordPress and Mobile for Your Business (Salem) 
10  Pricing Your Products and Services (Lawrence) 
 
  APRIL
Five Do-It-Yourself Search Engine Optimization Tips (Beverly) 
14  10 Ways to Beef Up Your Website (Lawrence) 
 
  MAY
7  Using WordPress and Mobile for Your Business (Beverly) 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions

Growth Strategies For Small Business - A Twitter Event

*This event has been postponed. New date TBA*

An interactive, hands-on event to help you assess the best management tools and growth strategies at each stage of your business' life cycle. Let's do a SWOT analysis, and determine you "keys to success".

Please bring your smartphone, laptop or tablet so we can use Twitter to enhance our dialogue! Feel free to call the speaker, Margaret Somer (msomer@salemstate.edu) to help you get onto Twitter.

The speaker will be Margaret Somer, regional director of the Northeast Regional Office of the MA Small Business Development Center at Salem State University.

Date:
Time:
8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $35
Contact: Register online by clicking here. Questions? Contact Will Neely at the SSU Enterprise Center at wneely@enterprisectr.org.

Cosponsored by the Enterprise Center at Salem State University

Using WordPress and Mobile for Your Business

A content management system is software that makes it easy for non-techies to manage their website. Easy-to-use, powerful, and flexible,

WordPress is the most popular content management system on the market. We will also touch on optimizing your website for mobile devices and tablets.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Tuesday, March 10, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition. 

The speaker will be Paul J. Shaughnessy, Lincoln Consulting Group, Inc.

Date: Tuesday, March 10, 2015
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Five Do-It-Yourself Search Engine Optimization Tips

Getting your product or service on page one of Google results should be a key component of your marketing plan. We’ll provide five proven search engine optimization (SEO) tips that you can implement yourself to generate and convert on more online leads.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Thursday, April 2, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

10 Ways to Beef Up Your Website

A website is a key component of your marketing plan. It is vital to keep up with the latest changes in technology and trends. We'll bring you up to speed with tips on how to improve the site visually, boost usability, and optimize it for search engines.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Tuesday, April 14, 2015  
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Using WordPress and Mobile for Your Business

A content management system is software that makes it easy for non-techies to manage their website. Easy-to-use, powerful, and flexible, WordPress is the most popular content management system on the market. We will also touch on optimizing your website for mobile devices and tablets.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Thursday, May 7, 2015  
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce




Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations
If a host school closes due to inclement weather, SBDC workshops at that location are canceled. If possible, we will try to reschedule workshops.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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