Massachusetts Small Business Development Center (MSBDC)
     

 

 

 
Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses.

Workshops are held in Massachusetts and offered at no charge unless otherwise noted. Pre-registration is required. Registration through our office closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome!

Please be courteous...if you cannot attend a seminar, please call our office at least 48 hours in advance so that someone else may attend in your spot. Thank you for your cooperation!

Please visit www.msbdc.org for a complete list of training offered statewide by the MSBDC.
 

2017 Calendar of Events
   March
28 Understanding Social Media Analytics (Salem)
30 Tweet for Success (Salem)
 
   April
4 The Ins and Outs of Freelancing (Salem)
5 Food Businesses and Shared Kitchen (Salem)
6 PR on a Shoestring (Salem)
12 Cash Flow Your Way to Breakeven (Lawrence)
12 Email Marketing That Works (Salem)
13 Building Relationships That Boost Sales (Salem)
25 Making Social Media Work for Your Business (Salem)
26 What is Equity-Based Crowdfunding? Is It Right for You? (Salem)
 
   May
2 Key Elements of a Business Plan (Salem)
4 Cash Flow Your Way to Breakeven (Salem)
9 Build Your Food Brand Through Social Media (Salem)
10 Access to Capital (Lawrence)
11 How to Conduct Performance Evaluations (Salem)
16 How to Develop an Effective SEO Action Plan (Salem)
23 Tell Your Story and Grow Your Business (Salem)
 
   June
1 The Importance of Employee Handbooks (Salem)
6 Networking for Start-Ups (Salem)
8 Pinterest for Business (Salem)
13 What is Inbound Marketing and Why It Works (Salem)
13 Small Business Resource Fair (Salem)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions

Understanding Social Media Analytics

Understanding your social media analytics is essential for businesses today, but it isn’t easy when no two platforms are measured in the same way. Plus there’s a difference between knowing what metrics mean and knowing which metrics are meaningful.

Learn how to analyze the major social platforms and grade the success of your campaign. You’ll also pick up some great social marketing tactics and tools you absolutely can't work without.

The speaker will be Justin Miller, principal with JustinMiller.co.

Date: Tuesday, March 28, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Tweet for Success

What is a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. 

Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.

The speaker will be Julia Campbell, principal of J Campbell Social Marketing.

Date: Thursday, March 30, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

The Ins and Outs of Freelancing

Is freelancing for you? This workshop will help you answer this question and provide insights into how to get started, from defining your goals and market niche to pricing, building a portfolio website and learning to pitch yourself.

The speaker will be Keith Lane, Freelance Creative Director.

Date: Tuesday, April 4, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Food Businesses and Shared Kitchens

Learn about shared kitchens from a local food consultant and several business owners who have “been there, done that.”  When’s the right time to consider a shared kitchen? Find out here.

The speaker will be Lisa Sutton, founder/owner of the Kitchen Local.

Date: Wednesday, April 5, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

PR on a Shoestring

Build a strong brand without a big budget or a PR team. Learn now consistent messaging maximizes visibility and likeability, find out about free and low-cost publicity strategies, leave with immediate action steps to promote your brand.

The speaker will be Robin Samora, robinsamora.com.

Date: Thursday, April 6, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Cash Flow Your Way to Breakeven

Why do bankers say "Cash flow is king"? How is cash flow different from profit?

This workshop, and its simple but realistic class exercise, will help you understand cash flow, assess when you will need capital, and position your business for financing.

The speaker will be Bruce Share, managing director and Cash Flow Solutionist™ with Share Business Growth Strategies LLC.

Date: Wednesday, April 12, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College

Email Marketing That Works

Is your email marketing capturing your audience’s attention? Is your content “share worthy”?

Learn the importance of what you say and how you say it, plus learn techniques and time-saving tips to help your content succeed, including effective subject lines. 

The speaker will be Jeannine O'Neil, founder of JO Social Branding and Constant Contact authorized local expert. 

Date: Wednesday, April 12, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University

Building Relationships That Boost Sales

People do business with those they know, like, and trust. Learn how to build rapport quickly and authentically, then develop effective relationships by learning about four decision-making styles, then matching your selling style to your prospect’s buying style.

The speaker will be Dr. Nancy Zare, founder of Rapport Builderz LLC.

Date:  Thursday, April 13, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Making Social Media Work for Your Business

Social media is an effective sales tool...if used well. This hands-on workshop covers fundamentals of social media and how to integrate it into your communication plans. Learn the pitfalls that prevent progress and how to develop and implement an effective strategy.

The speaker will be Jennifer Powell, owner of the Excellent Writers Group.

Date: Tuesday, April 25, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

What is Equity-Based Crowdfunding? Is It Right for You?

Come learn about equity-based crowdfunding. It's similar to sites like KickStarter and Indigogo, but contributors actually become investors. Find out why this new funding source is gaining supporters and the benefits it may offer you.

The speaker will be Glenn Champagne, angel investor with the Launchpad Venture Group.

Date: Wednesday, April 26, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Key Elements of a Business Plan

Every business needs a business plan. Start-ups must define the business, how it will operate, and needed funding. Existing businesses need a plan to manage efficiently, grow and realize goals. This workshop focuses on how to get started.

The speaker will be Barry Horwitz, president of Horwitz & Company.

Date: Tuesday, May 2, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Cash Flow Your Way to Breakeven

Why do bankers say "cash flow is king"? How is cash flow different from profit? This workshop, and its simple but realistic class exercise, will help you understand cash flow, assess when you will need capital, and position your business for financing.

The speaker will be Bruce Share, managing director and Cash Flow Solutionist™ with Share Business Growth Strategies LLC.

Date: Thursday, May 4, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University

Build Your Food Brand Through Social Media

Many small and growing food and beverage companies use social media effectively. Find out how social media can build your brand and provide customer insights, plus learn tactical strategies to grow your business and build a community of loyal fans online.

The speaker will be Danielle Perretty, founder of Beacon Blend.

Date: Tuesday, May 9, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

Access to Capital

Access to capital remains one of the most significant barriers, and it is too often the factor that prevents the growth of small businesses.

Come listen to an expert, who has experience in this space, talk about how the process really works and what can be done to overcome existing barriers.

The speaker will be Jim Stone, founder of the Chain Store Advisor.

Date: Wednesday, May 10, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College

How to Conduct Performance Evaluations

Performance evaluations are important, for employer and employee alike. This workshop will cover everything from documenting performance, legal implications and common pitfalls to the meeting itself and how to provide effective feedback.

The speaker will be Nancy Saperstone, senior HR business partner with Insight Performance.

Date: Thursday, May 11, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development

How to Develop an Effective SEO Action Plan

If SEO is important to your business, don’t miss this workshop. Learn about important recent changes in the world of SEO, effective strategies and 12 actions you should take now for greater SEO success.

The speaker will be John McDougall, president of McDougall Interactive.

Date: Tuesday, May 16, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

What You Need to Know About Employee Documentation

 Employers have both a legal and an ethical responsibility to keep accurate records and documentation of their employees.

Hear from an employment and business attorney what’s required from the day someone is hired to the day they leave your employment, including personnel files, employee handbooks, medical records, evaluations and disciplinary issues.

The speaker will be Maureen Pomeroy, principal with Pomeroy Law.

Date: Thursday, May 18, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Tell Your Story and Grow Your Business

Stories are a powerful way to connect with customers, broaden your audience and grow your business. Learn how to craft your own story and deliver it the right way.

The speaker will be Gayle Nowak, marketing strategist and founder of The Story Stylist.

Date: Tuesday, May 23, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

The Importance of Employee Handbooks

Come find out all about employee handbooks—why you need one, how to use it, and the benefits they can bring. From drafting policies to using the handbook to manage employee issues, this will be a highly informative workshop.

The speaker will be Laurie LaBrie, president of Integrated Human Resources, Inc.

Date: Thursday, June 1, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University

Networking for Start-Ups

Starting a business? Networking is essential to connecting with prospects, clients and referral sources. Overcome your fears and get tips on handling everything from conferences to cocktail parties with confidence.

The speaker will be Jodi Smith, founder of Mannersmith.

Date: Tuesday, June 6, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Pinterest for Business 

pinterest logoIs there a visual aspect to your business? If so, Pinterest is an important social media platform for you. 

This workshop will explain the features of Pinterest, tips on what content works, and how it can benefit your business.

The speaker will be Cara Bowman, social media manager with Marketing Matters.

Date: Thursday, June 8, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

What is Inbound Marketing and Why it Works

Consumer buying habits are changing, and marketing needs to change with them. If you’re not familiar with inbound marketing, now’s the time to learn why it’s growing in importance and often makes more sense than cold calling.

The speaker will be Cathie Brigette, vice president of marketing & sales at NSK, Inc.

Date: Tuesday, June 13, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Small Business Resource Fair

If you're interested in starting or expanding your business, learning about resources available through the Commonwealth, or networking with your peers, don't miss this event!

Representatives from state organizations will be on hand to discuss how they can help small business owners.

Date: Tuesday, June 13, 2017
Time:
9:00 a.m. - 1:00 p.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University and the North Shore Alliance for Economic Development




 
 


Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations

In the event that a host school is closed due to inclement weather, SBDC workshops scheduled at that location are also canceled. We will try to cancel workshops before the actual scheduled date if we learn that there is impending bad weather.

We will make every effort to reschedule workshops that have been canceled due to weather conditions as early as possible. Refer to the host school websites for schedule changes, weather alerts and updates.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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