Massachusetts Small Business Development Center (MSBDC)
     

 

 

Business Workshops

The Massachusetts Small Business Development Center Northeast Regional Office conducts free and low-cost workshops addressing a wide range of concerns for both start-up and existing businesses. Many programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.

All workshops are held in Massachusetts and offered free of charge unless otherwise noted. Pre-registration is required. Click here to view our cancellation policies.

Registration closes at noon on the day prior to the seminar. Unless a seminar is full, walk-ins are welcome.

audio  Audiocasts are available from previous workshops
snow    Click here for weather cancellation information
directions    Click here for directions to training sites

For a complete listing of statewide MSBDC training,
please visit www.msbdc.org
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Program Descriptions

Five Do-It-Yourself Search Engine Optimization Tips

Sorry, this seminar is full.

Getting your product or service on page one of Google results should be a key component of your marketing plan. We’ll provide five proven search engine optimization (SEO) tips that you can implement yourself to generate and convert on more online leads.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Thursday, April 2, 2015
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

Don't Be That Boss: How to Avoid Common Employer/Employee Mistakes

Learn how to avoid some of the most common mistakes that small businesses owners make in managing their employees. 

Through fictional and entertaining case studies followed by interactive group discussions, this legal workshop will focus on mistakes that business owners make when they hire new employees and mistakes that they make in handling their problem employees. 

It is intended both for owners of existing businesses and for those who are thinking about starting a new business.  

The speakers will be Jan Glassman and Joel Sowalsky from Daily General Counsel, PLLC.

Date: Tuesday, April 7, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Starting a Business: What You Need to Know

Inspired, "downsized" or just ready to own your own business? Assess your entrepreneurship potential while getting an overview of the marketing, financial and operations issues involved in starting a business.

The speaker will be Bruce Share, owner of Share Business Growth Strategies, LLC.

Date: Tuesday, April 14, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

10 Ways to Beef Up Your Website

A website is a key component of your marketing plan. It is vital to keep up with the latest changes in technology and trends. We'll bring you up to speed with tips on how to improve the site visually, boost usability, and optimize it for search engines.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Tuesday, April 14, 2015  
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Fill Your Funnel: Where Marketing Meets Sales

* Please note location change.

Feel like you're spinning your wheels marketing to the wrong people? We have the strategy you need to fill your sales funnel with qualified leads. In this workshop, you will learn how to attract and engage your target audience through personal development, content creation and social media.

Whether you're Business to Business or Business to Consumer, we will provide you with the tools you need to implement a marketing plan aimed at building your sales pipeline.

The speakers will be Gordon Plutsky, vice president marketing and Alexis DeVilling, marketing director, both of Digital Bungalow.

Date: Thursday, April 16, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $35
Contact: Register online by clicking here. Questions? Contact Will Neely at the SSU Enterprise Center at wneely@enterprisectr.org.

Cosponsored by the Enterprise Center at Salem State University

Don't Be That Boss: How to Avoid Common Employer/Employee Mistakes

Learn how to avoid some of the most common mistakes that small businesses owners make in managing their employees. 

Through fictional and entertaining case studies followed by interactive group discussions, this legal workshop will focus on mistakes that business owners make when they hire new employees and mistakes that they make in handling their problem employees. 

It is intended both for owners of existing businesses and for those who are thinking about starting a new business.  

The speakers will be Jan Glassman and Joel Sowalsky of Daily General Counsel, PLLC.

Date: Tuesday, April 21, 2015
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by Northern Essex Community College

Creating Raving Fans: From Prospects to Customers

You’ve put endless hours into lead generation, and now it’s time to convert them to long-lasting customers. Before you seal the deal, it’s crucial to nurture your prospects with information they find relevant.

In this workshop, you will learn the ins and outs to pampering your prospects through content marketing. We’ll talk about the importance of content strategy when thinking about your digital ecosystem, including email marketing and social media.

At the end of this workshop, you will have the tools you need to develop, execute and measure a nurture program aimed at converting and retaining prospects and clients.

The speakers will be Gordon Plutsky, vice president marketing and Alexis DeVilling, marketing director, both of Digital Bungalow.

Date: Thursday, April 23, 2015
Time: 8:00 - 10:00 a.m.
Location: East Boston Savings Bank, 67 Prospect Street, Peabody
Cost: $35
Contact: Register online by clicking here. Questions? Contact Will Neely at the SSU Enterprise Center at wneely@enterprisectr.org.

Cosponsored by the Enterprise Center at Salem State University

Cash Flow Your Way to Breakeven

Why do bankers say "cash flow is king"? How is cash flow different from profit? This workshop and its simple but realistic class exercise will help you understand cash flow, assess when you will need capital, and position your business for bank financing.

The speaker will be Paul Shaughnessy, Lincoln Consulting Group, Inc.

Date: Tuesday, May 5, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Using WordPress and Mobile for Your Business

A content management system is software that makes it easy for non-techies to manage their website. Easy-to-use, powerful, and flexible, WordPress is the most popular content management system on the market. We will also touch on optimizing your website for mobile devices and tablets.

The speakers will be Mike Sperling and/or Mike Calabro of Sperling Interactive.

Date: Thursday, May 7, 2015  
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College, 100 Cummings Center 181 Elliot Street, Suite 121-E, Room C01, Beverly
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by North Shore Community College and the Greater Beverly Chamber of Commerce

Pricing Your Products and Services

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition. 

The speaker will be Paul J. Shaughnessy, Lincoln Consulting Group, Inc.

Date: Tuesday, June 2, 2015
Time: 8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Laurel Costello at 978-542-6343 or sbdc@salemstate.edu

register online

Cosponsored by the Enterprise Center at Salem State University

Growth Strategies For Small Business - A Twitter Event

*This event has been postponed. New date TBA*

An interactive, hands-on event to help you assess the best management tools and growth strategies at each stage of your business' life cycle. Let's do a SWOT analysis, and determine you "keys to success".

Please bring your smartphone, laptop or tablet so we can use Twitter to enhance our dialogue! Feel free to call the speaker, Margaret Somer (msomer@salemstate.edu), to help you get onto Twitter.

The speaker will be Margaret Somer, regional director of the Northeast Regional Office of the MA Small Business Development Center at Salem State University.

Date:
Time:
8:00 - 10:00 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: $35
Contact: Register online by clicking here. Questions? Contact Will Neely at the SSU Enterprise Center at wneely@enterprisectr.org.

Cosponsored by the Enterprise Center at Salem State University




Cancellation Policy
Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation.
 
When the Enterprise Center collects the registration fees, its cancellation policies apply. Please contact them directly for further information.
 
The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.
Weather Cancellations
If a host school closes due to inclement weather, SBDC workshops at that location are canceled. If possible, we will try to reschedule workshops.

Please refer to the host school websites for schedule changes and weather alerts.

 

 
     
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